This is post 3 of 5 from my series: Video for HR | Strategy and Production Tips As I’m sure you know by now, business video is pretty in right now. With 65% of consumers preferring video content opposed to written content, it’s no secret people are craving this creative media. As more companies start …
This is post 2 of 5 from my series: Video for HR | Strategy and Production Tips In a previous post, I talked about how a Employer Branding Video can add value to your organization’s recruiting and hiring strategy by screening candidates to fit your culture, creating a long-term digital strategy and increasing your chances …
3 Ways to Use Your Employer Branding Video for Recruiting on Social Media Read More »
This is post 1 of 5 from my series: Video for HR | Strategy and Production Tips Finding new and innovative ways to attracting and retaining skilled employees is a sign of a strong organization. With the ever competing market for top talent and the growing trend of establishing a digital brand for recruiting, it’s …
Strengthen Your Recruiting with an Employer Branding Video Read More »
It’s with great pride to announce a formal sponsorship between Mark Wayner Video and Photography and ERC for the 2018 NorthCoast 99 employer recognition awards as an Event Sponsor. This program celebrates Northeast Ohio’s 99 best workplaces, as awarded to the highest scoring organizations through a rigorous application process. Winners are selected based on how …
Mark Wayner Video and Photography Sponsors 2018 NorthCoast 99 Awards Read More »
The role of the B2B videographer has changed. Video is an increasingly becoming standard to companies using an inbound strategy to attract, convert and support customers, so it’s no surprise that the duties a video producer have progressed as well. Yes, it’s a traditional videographer job to know: Which lenses to use in specific situations …
Key Takeaway: Mapping out your buyer’s journey and filling the holes with video content gives your potential clients an opportunity to connect with your company at a more personalized level, and delivers quality content when they are most engaged with your product or service. One of the most fulfilling exercises a marketing and sales team …
Adding video to your sales cycle can be a unique way to capture your lead’s attention and engage them in a way that a call or an email just can’t achieve. Below are three types of videos you can use in your sales process to achieve a higher response rate and move more qualified leads …
Introduction So you have a video on either your website, your blog or a YouTube channel, and it’s getting some activity – that’s terrific! Now your colleagues and bosses are asking you how it’s performing… …Uh oh… “Well it has 547 views on YouTube…so it’s doing great!” Yikes, that may not have been the most …
Coming up with an idea for a new video can be tough. With so much work involved with brainstorming, writing, finding a producer and then delivering a product to your audience, creating video content is a definite time hog. But alas! Why not look to the source of some of your most engaging content on …
The days of simply producing your video and throwing it out into the wild are over. Unless you are completely new to the idea of using video for business, there is no need to produce a video, upload it, have a launch party, and then wait to see if it performs. This process was great …
