This is post 3 of 5 from my series: Video for HR | Strategy and Production Tips

As I’m sure you know by now, business video is pretty in right now. With 65% of consumers preferring video content opposed to written content, it’s no secret people are craving this creative media.

As more companies start using video though, it’s crucial that the application of this medium fits in with the company strategy and doesn’t disrupt or slow down the everyday life of an employee.

To help you brainstorm a few ways video can fit into your company strategy, here are four ways the human resources department can use video to increase engagement.

1. Job Postings

How do you stick out in the sea of sameness for all those open jobs out there? Use a video to describe the post.

You’ll be surprised how many candidates mention the video in a phone screening or interview when that time comes. Back when I worked in the marketing department at my old job, we used this tactic to show off a little bit of the company culture and talk more in detail about the position.

Close to 80% of candidates mentioned the video in the first couple minutes of the interview, and all of them felt like they had a better understanding of the company before even getting on the phone.

Many sites like Indeed, ZipRecruiter, LinkedIn and others all include available real estate for a video, so it’s wise to populate this space with a branded message of your own to candidates.

2. Employee On-Boarding

Looking for a creative way to introduce new employees to the team? Try creating a series of on-boarding videos that a new hire can use as a reference for the operations of the different divisions or practice areas of the organization.

Think about your first day at a new organization…Did you know everyone and everything that went on at the company? Some new hires have trouble asking the basic questions to employees, so these videos can serve as a great resource for those not willing, or too shy to ask some questions about who everyone is and what everyone does.

3. Employee Training

According to a study by Kaltura, a typical employee watches 7 hours of work-related content each month. The best part of that stat? 95% of people who watch video retain that information 72 hours later.

Other than hands-on training, on-demand visual learning remains as the most effective way to train employees. This is especially true for companies that would ordinarily need to pay large sums of money to send their employees across the country (or globe) to receive training.

4. Recruiting Top Talent – Employer Branding Video

As talked about in a previous post, employer branding has become a major benefit to recruiting. According to a study by LinkedIn, a strong talent brand leads to 2.5x more applicants per job post.

The best organizations out there are communicating their branding message through video because they know that all those job applicants (both passive and aggressive) are constantly skimming through their feeds to find the right visual message.

Video gives candidates a taste of the work atmosphere that they will encounter day-to-day, and can be a great screening tool for a culture fit.

5. Internal Messaging/Communication

Sending a quick tip or company announcement through has never been easier, so take advantage of all the amazing free screen-sharing/video-sharing tools that are out there. Startup time and costs may seem steep at first, but once you establish a good workflow for creating your videos, you’ll see an increased engagement level with your employees and peers.

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