You made a video, hooray! Now that you’re ready to post it online to the masses, you CAN’T forget one of the most crucial ingredients and advantages to creating video for business – Video SEO.
If you haven’t heard, Google SERPs are prioritizing pages with video content. In other words – whatever page you are planning on putting your video on is apt for an extra search rank boost, but only if you polish up a few things first.
To help you out, (and not steal your entire day devoted to SEO), here are four video SEO tips that will help your video impact your website page ranking in search.
1. Update the Metadata of the Video File (Including Thumbnail Name)
This may sound scary, but like images, if you markup your filename properly, search engine crawlers will understand more of what your content is. So, like changing the title of your image name, be sure to adjust the naming convention of your video file, which INCLUDES the thumbnail image name.
To do this, simply right click on your file in your explorer/finder and tweak the following:
- Title (Video Title Name)
- Subtitle (Picture this like the Meta Description of a Page/IE: Summary of video)
- Tags (Many sites advocate that tags are meaningless, but my practice is “why not take 2 seconds to do this”)
- Comments (Include any additional video description here)
- Contributing Artist (Insert Your Company Name)
An extra tip here is to update the thumbnail image metadata you’re planning to use for your video as well. Include this thumbnail image in your Google Sitemap as well.
2. Name Your Video and Add a Description
Now that you’ve gone through the hard work of adding in your metadata to your video file, finish the job by adding this to your video hosting platform. Sometimes we’re so jazzed up to post our latest video we’ve created that we forget to add the simplest of details like a decent name and description. Take the 30 extra seconds and add all that yummy data you made for your file and copy it to your hosting platform.
3. Use the Correct Embedding Option
Current video hosting platforms have a slew of embedding options these days – and some of them are really cool, like popovers/lightboxes. The sad part about these is that they strip the SEO metadata you’ve worked so hard to create. Take a minute and really think about how you are increasing the website visitor experience by using video and maybe think twice about using some of those fancy embedding options that might not be fruitful for your video SEO efforts.
4. Transcribe Your Videos
Finally, and unfortunately the most tedious of them all – add captions to your video so the entire script or narrative is transcribed. According to video transcribing company, 3Play Media:
“Transcripts allow search engines to crawl the full text of your audio or video content so that is can be properly indexed.”
More so, in a study by This American Life, “The number of unique visitors who discovered TAL through organic search results increased by 6.68%. They also saw a 3.89% increase in inbound links directly attributable to the transcript pages.”
The hardest part about transcribing videos is the actual process itself, so to save time, ask your video production to provider to do this for you at an additional cost. The money won’t be much (around $75 per video, depending on length) and the benefits can prove invaluable when it comes to search ranking.
So there you have it, take time to review these and download any of the resources provided you’d like. SEO is tedious work, but like anything, it is well worth the time and energy if it can help bring in more inbound leads.