Video continues to be the most engaging content on the web, and there’s no slowing down for 2019. With the barriers to entry at an all time low, a video shot on a cell phone can generate 10x more interest than a written blog post on any day of the week.
To help you stay ahead of the curve, here are three video ideas that your small business can use in 2019.
1. 1:1 Personalized Video
Over the past year, Personalization has quickly evolved as the next wave of video communication for businesses. Whether it’s a sales “call,” a thank you email, or even to wish a happy holidays, personalized video is by far, more effective than a plain Jane email.
When used properly, Personalized video dramatically increases:
- Cold email open/click/response rates
- Product/Service support responses and understanding
- Your relationship with your prospect/client (most importantly!)
No medium can humanize your business more than video, so it’s important to start at a place where the production value can be low and your message can appear authentic.
“No medium can humanize your business more than video, so it’s important to start at a place where the production value can be low and your message can appear authentic.”
To get started, download any of the following Screen/Webcam recording software for free and start sending Personalized videos today!
2. Customer Testimonial Video
It’s a great time of year to list out a few sales goals for 2019. Added to those goals should be a list of two or three clients you’d love to collect qualitative feedback about your brand to use as marketing material throughout the year.
Once you track down your list of potential clients, ask if they’d be willing to step on camera for 30 minutes to talk about their experience using your product or service.
Block out a designated time (potentially when they are already visiting your office) and ask a few questions to get the conversation going. Once they get in a good rhythm and are comfortable on camera, you’ll be amazed to hear all the nice things they say about your business!
3. Product/Service Tutorial Video
A great sales and support tool is a product or service tutorial video. This is something you can use when your pitching a new client, or as an on-boarding piece to help clients get better acquainted with the process or workflow to using your specific offering.
For a software company, this could be a video as simple as what a customer should do when they sign up.
For a service oriented company, it could be a video about the how to sign up/become a customer and then all the steps along the process they should be aware of to ensure a smooth experience.
What are some of your marketing goals for 2019? We’d love to hear your feedback and see if there is any way video can help influence the success of those goals moving forward!