Creating a video is much more challenging than writing a blog post. No strings attached, we know it as much as you do.
With the lights, the microphone the gear and editing – there’s a lot to handle. So when it comes to recording a video, the last thing you want to worry about is your final presentation.
Communicating in front of the lens can be stressful, but there are a few tips and tricks out there that have helped us deliver high quality, presentable videos both for clients and internal purposes that we’d like to share.
Below are four tips that will help build your confidence when being on camera for your next video.
1. Script it Out
Writing a script isn’t just for screenwriters – it’s for anyone that puts him/herself in front of the lens. Don’t think you’re being picky by writing a brief outline for your video.
You’d never write an essay without an outline first, so always use a script as a way to guide you through the bullet points of your content and let your expertise take over the rest of the way.
Not sure how to write a script for a video? Download our A.V. script template below. This format is easy to comprehend because it illustrates your video in a way that puts audio on one side and video on the other in chronological order. When you type in your voice-over (VO), be sure to add in the corresponding visual next to it, even if it’s just your face, or if it’s a slide graphic that’ll be on screen.
2. Shoot with the Edit in Mind
This one goes hand-in-hand with tip one, but to reiterate, the more you know your script, the less lines you’ll have to remember and perform on memory.
A useful trick is to just read the lines from the script that you know you won’t be on camera for. We do it all the time. The thing to remember is that you must allow yourself enough of a break before or after a sentence to make room for a clean edit.
Understanding your A.V. script can help expedite the production process and keep your confidence up as you’ll easily be able to rip through the lines you don’t have to memorize.
3. Use Screen and Webcam Recording Software
Don’t worry if all you have is a webcam to record your videos. If anything, it makes it a lot less complicated when it comes time to editing.
To quickly and effectively deliver your videos in a ready-to-view format, think about using free browser extensions like Vidyard GoVideo or Wistia’s Soapbox.
These tools can easily help turn your boring old screen-recordings into full-fledged video productions without having to take a masterclass on video editing.
Take a look at the set-up we run with for delivering content videos to our audience. All it takes is a cheap LED, a DSLR to laptop connection and microphone.
Read our blog post on setting up your own studio to create high-quality webinar and meeting videos.
4. Remember That Your Audience is Forgiving
Lastly (and most importantly), have no fear whatsoever about your audience judging you, especially if it’s your first time in front of the camera. Humans are empathetic creatures by nature, so don’t expect them to change their ways when viewing the next video you put out.
What you need to remember though is that you must deliver unique, value-driven content. The last thing your audience needs is unclear, unrehearsed babbling that leaves them asking the question, so what?
You’re putting yourself out there to make a difference with the content you provide, so practice, practice practice. It’ll take some time at first, but ultimately, you’ll be a better presenter and guide once you’ve put in the work.